For more than seventeen years, I’ve helped non-profits, small businesses, startups, and individuals bring their creative ideas to life through unique design concepts.
My work spans digital and print; from creating full websites to marketing materials, and (just about) everything in between.
In addition to traditional design, I offer expanded services that include large-scale visual projects, publication design, and professional support for authors.
My creative philosophy is simple:
If it looks good, people will want to look at it.
I’ll work with you/your team to turn your design ideas and goals into reality, creating a solid foundation and clear vision for your success.
Anyone can assemble words and images on a blank page. My expertise lies in creating visual elements that truly connect with your audience.
A memorable brand starts with a clear identity. I craft logos, typography, color systems, and brand guidelines that reflect your values and make your message recognizable.
Whether you need a new website, a site update, or graphics for a project or social media, I’ve got you covered.
From business cards to posters (and everything in between), I’ll help you create print pieces that are as eye-catching as they are effective.
Exhibits, Boards & Posters
Whether it’s an exhibit, trade show, or market booth, I can create visually appealing large-scale information boards, timelines, posters and more to captivate visitors and help you stand out from the crowd.
Booklets, Guides & White Papers
Well-designed publications are essential for businesses that share information. Whether you print or share online, I can ensure your next publication has visual appeal while maintaining focus on the message.
Covers, Layout & Book Design
Whether you’re an aspiring author releasing your debut novel or a seasoned writer seeking a fresh look, I design eye-catching book covers and engaging interior layouts for both print and ebook formats.
When it was time to update our website, I had an idea what I was looking for but was having a hard time being specific. John did an outstanding job listening to us and when he showed us his initial work, I was amazed to see that it was exactly what I wanted. The site that John built looked great, was simple and elegant to update, and was nicely tuned for SEO. I couldn’t be happier.
John Daniello has worked with our organization for the past 5 years in many capacities, and he has always delivered! John has many talents, from creating a new WordPress website for our organization and updating it when needed, to video services for our events, to keeping our social media postings relevant. It is a pleasure to work with him and learn from him as well.
Mr. Daniello’s creative marketing has increased public awareness of our organization and sparked new momentum for event attendance and membership.
John’s ability to work on several projects simultaneously is impressive; he diligently attends to the details of each individual project while expertly maintaining perspective on the larger goals and the overall picture.
John possesses a remarkable aptitude for developing compelling marketing materials, skillfully translating our company’s innovative concepts into effective promotional assets. Not only were our projects completed on time, but the quality of work on each project was exceptional.
My work is charged on a per-project basis rather than hourly rate. This way we both know exactly what it is expected and therefore work better together.
I prefer not to take work away from other designers. If you have a designer on staff or are using another freelancer and are unhappy with their work, I am not the person for you (unless you have terminated your contract with them).
When it comes to client work, I prefer to use my time on design rather than writing. However, this doesn’t mean I won’t give direction on where your text works best, or tidying up text.
My freelance services no longer include marketing.
Due to the rise of AI copyright issues in the creative space, my work portfolio is only available in a physical format by request.


