While working with a mobile healthcare organization over the summer, I was tasked with creating posters announcing giveaways and upcoming events.
The company had not previously established brand guidelines for their organization, and did not want to utilize previous marketing, so the creative possibilities were endless.
After researching others in the health and wellness space, I chose to incorporate light colors and fonts to go along with the theme of “wellness”. All stock photos were carefully selected and had to be approved by the organization leaders. Any photos of the organization’s resources were taken and edited by me.
After successful implementation of the first round of posters, I was tasked with designing additional posters. I utilized the same look and feel for all the posters and marketing, laying the groundwork for the organization’s branding guidelines.